Branding — SR Designs Co

SECRET SAUCE

APPLICATIONS USED

In this project I was given a made up name for a business. Then I had to create some background information for the place which included location, phone number, email, and work ethic or goal. Taking inspiration from my favorite burger resturaunts this was somewhat easy. Thinking of the backstory that brought me to it being a burger place was difficult. Secret Sauce was developed from two college best friends that were not quite satisfied with the measly amount of sauces offered at conventional burger places. The sought out to put there own spin on things which resulted in Secret Sauce. Having over 30+ sauces to choose from there is something for everyone

These are some of the steps taken to get to the final product. First I started out with hand drawn sketches. I tried to think of inspirations such as other businesses, I explored every option I could think of. The next step was to turn the sketches into digital shapes, the second image is one of three pages of sketches turned into digital shapes, for this I used Illustrator. The last image came from taking the strongest logo and working on it further. The final product was then placed onto business cards, t-shirts, envelopes, and email headers. After doing this project I realized the amount of time spent on revisions and modifications to something that might seem almost perfect in your own eyes but upon closer inspection there are things that could be tweaked and modified.

SMARTBAR

MYDU+

About the Project

This project was a mock application. Working with another class who acted as our clients we fulfilled their graphical needs. Making a style scape that the application would follow, a logo was needed, and additionally store item mockups. All of the deliverables were shared with the client who then used them for their class presentation.